Red Herring is reporting Google has acquired video game advertising firm, Adscape Media for $23 million. It’s unclear at this stage whether this is a just a move to buy a "few potentially interesting patents" or Google’s entry into in-game advertising.
Oversight Unseen In Google Carolina Deal
North Carolina’s Caldwell County ponied up $250 million in tax breaks to Google to entice it to build a data center there but didn’t study whether the deal made good financial sense.
‘Google Me: The Movie’ Now In Production
Well, we knew it was coming. After "Google: The Musical" debuted up in Minnesota last year, we knew anything was possible, perhaps inevitable. "Google Me: The Movie" is due out in the near future, a documentary focusing on filmmaker Jim Killeen and his journey of self discovery.
Google’s Got Game. Advertising, That Is
A long rumored deal has finally been hashed out between Google and in-game advertising technology firm Adscape Media, with Google giving up $23 million for the company.
Google Shares Quality Score, Changes AdWords Algo.
Google is planning changes for its AdWords Quality Score. First of all, they will let us see the Quality Score. A mail to the same effect was received by Shimon Sandler. The mail read that:
Will Google’s dMarc Debacle Hurt Future Deals?
Word came out last weekend that brothers Chad and Ryan Steelberg, who founded radio advertising company dMarc and then sold it to Google, have left Google just a year after the deal. Google bought dMarc for $102 million, with as much as $1.13 billion extra coming if certain revenue targets were met.
AAPT To Provide Google Search
Some of Google’s products are about to become available through an entirely different company, thanks to a new deal with AAPT. The Australian telecommunications carrier “will be offering Google’s new enterprise search solution to its customers,” according to the terms of the agreement.
VTO – German Google Book Search Competitor
On Tuesday, Mathias Schindler reported how easy it was to access the site of German Google Book Search competitor in progress, VTO (full text search online).
Brin Portrayed in The Google Story
Mark Malseed, co-author of The Google Story, takes an in-depth look at Google co-founder Sergey Brin and his family, mother Eugenia (NASA research scientist), father Michael (mathematics professor), and brother Sam. Here’s what Mark saw when he entered Sergey’s spacious Googleplex office 211, shared with Larry Page:
Google’s Webmaster Tools Out of Beta
Vanessa Fox has reported on Official Google Webmaster Central Blog that Google is taking webmaster tools out of beta and allowing webmasters and others to comment on the blog.
Vanessa says on bidding farewell to beta: