If you’ve noticed, the way Robert Scoble did, Google has cut the number of AdWords ads appearing in its search results. And though that seems like a counterintuitive move, potentially angering advertisers while dropping profits for Google, it may be smarter than you think.
Google Asked To Reveal Blogger Identity
Another anonymous blogger is in the defamation hot seat after anonymous commentators labeled a local school board member a "bigot," an "anit-Semite," and even "ugly." The target of those words didn’t take kindly to them and is demanding that Google reveal both the identity of the blogger and the commentators.
Google Top Streaming Video Property
comScore, a digital media measurement firm has released numbers on the U.S. streaming video market from its Video Metrix service. In January, 123 million people viewed 7.2 billion videos online. This accounted for 70 percent of the total U.S. Internet audience.
The average video streamer watched 59 streams of the period of a month, which are around two videos per day. The average amount of time spent watching videos was 151 minutes for the month and the average amount of time spent viewing a single video was 2.6 minutes.
In Brief: Semel Smiles, Google Surges, And More
Yahoo managed to please its CEO while holding serve in comScore’s search engine rankings for February 2006, but Microsoft, Ask, and Time Warner/AOL gave up some ground. Among brands people sought through search in 2006, MySpace topped a Hitwise list of searched brand terms
Google Sneaks Embedded Text Link Ads Into PPA
What’s been called an assault on click-fraud, or affiliate networks, or both, could also carry with it a little controversy. Google’s recent beta launch of pay-per-action AdSense, available only to US advertisers, was released overtop another new product: the text link format ad unit.
OpenAjax Alliance Welcomes MSFT, Google
Microsoft has joined the OpenAjax Alliance, along with thirty-one other companies.
And although thirty of those corporations were named in the official press release, a rather big one was left out: Google.
The omission is more of an embarrassing slipup than an insulting snub, however.
John Ferraiolo, the Alliance’s blogger, writes, “Unfortunately, we became aware of Google after the press release went out.”
Jumping to Conclusions on Google’s PPA
There are lots of bloggers talking about Google’s launch of their Pay-Per-Action (beta) program which is really just adding CPA ad units to Adsense with a name to not associate it with CPA directly.
Google Testing PPA AdWords
It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it’s finally here. What does it mean to search marketers?
Cerf Disconnects Google Phone Rumors
Last week, a high-ranking Google executive confirmed that the search engine company is developing a mobile phone. Now another exec – one with even more influence – has denied the rumors. “[B]ecoming an equipment manufacturer is pretty far from our business model,” said Vinton Cerf.
Microsoft Researches Better Than Google
First, a little one-minute note from my editor. I’m giving Marc Canter what he wants. More, shorter, pieces.