WebProWorld
Google and CallWave have partnered to provide a text-messaging gadget for Google Desktop users. With the utility, users will be able to send text messages to any cell phone, while choosing to receive them either as an e-mail message or have them sent directly to their handset.
The service is currently still in beta, and allows subscribers to send unlimited text messages throughout the United States and Canada.
Google introduced a new feature to Google Maps: My Maps. The My Maps tab can be found at the left-hand side, and allows you to quickly create your own placemarks with information (including photos) as well as your own lines and shapes to mark areas. You can then share these maps with others on the web through a special link.
I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the cost of licensing a multivariate testing tool. Yesterday, Google Website Optimizer, a multivariate testing tool, emerged from a restricted beta test and can be used by any Google AdWords advertiser for free.
Man, talk about a kick in the groin. Over the past few months, Google has been happily providing a Google Maps API to any developer that asked, and encouraging them to create mash-ups (ie. add their own useful content) of the mapping search technology.
Google has launched a new feature in Google Maps called My Maps, which allows users to create and customize their maps. Users will be able to add placemarks, lines and shapes to their layout.
Robert Scoble, in a recent blog post, cracked the Google monetization code on the search results page. In a conversation with an unnamed Googler he found that Google can afford to dial down the presentation of top sponsored ads because they’re just more efficient at monetizing the traffic. Of course, this shouldn’t come as news to anyone who read our last eye tracking report. We went into great depth about Google’s ability do more with less when it comes
The Website Optimizer tool received a formal launch for Google’s AdWords clients today. Marketers using it should see conversion rates improve for their sites.
I have been consulting on internet marketing for over a decade. In my career I have seen many unethical things, from Fortune 500 companies performing many questionable actions, to observing sales agents selling on a fundamentally wrong foundation.
How the mighty have fallen – for a combined total of 2 hours and 52 minutes. That interval is the amount of “downtime” experienced so far this year by the top three search engines, but it’s nothing to be ashamed of, considering we’re over 2,000 hours into 2007.
Google and Microsoft aren’t always rivals. Quite often in government matters they’re pals – Network Neutrality is a good example. Most recently the two tech behemoths have squared off against the Association for Maximum Service Television (MSTV) over unused broadcast spectrum.
