Last year I wrote a guide to web analytics that discussed various types of tracking solutions such as Google Analytics which has caused many people to ask me about solutions other than Google. I personally am a big fan of Google Analytics, but if you don’t want to use them for some reason or are looking for more advanced reporting, Engine Ready is a great solution at a cheap price. Here is why I like it:
Google Ranks First In Branding Power
A study by research firm Millard Brown and the Financial Times of the world’s top 100 brands found Google ranked highest in dollar value for the brand.
PreFound: Google Notebook Infringes On Patent
A patent on hyperlinking filed by search site PreFound’s parent company, iLOR, has led to a lawsuit against Google for infringement.
Google’s Dominance in Online Advertising
Overview of Google’s potential DoubleClick acquisition, its implications for online advertising, and emerging privacy concerns.
Google Categories (Changes to Competitive SEO)
Lee Odden blogged about Google Categories yesterday. I wasn’t able to duplicate the categories look, but it did get me thinking about the ramifications to online competition if categories in search become commonplace. As well as how categories might influence our SEO strategies as business owners.
Food for Thought on Google’s Web History
Yesterday’s announcement from Google about including Web history in search personalization marks a fairly significant development in disambiguating intent on Google. Consider the implications. One of the issues I had with the initial implementation of search personalization was that it really only worked when there was existing search history.
Google And Yahoo To Take 90% Of Paid Search
U.S. Internet users did 75. 8 percent of their January 2007 searches on Google or Yahoo, according to comScore media, and Nielsen//NetRatings found the combined total to be 76.4 percent.
Video May Come To Google Talk
Google’s acquisition of Swedish-based Marratech, a video conferencing software company, should lead into Google Talk becoming more competitive with eBay’s Skype and other services.
Google Has Web History On Its Side
A new feature from Google goes beyond the search history it can retain for people; their Web History option would keep track of every page a person visits.
Google By Numbers; Profits Flatten Out
Revenue and profits rose for Google in their first quarter, earning net income of $1 billion on $3.66 billion in revenue.