WebProWorld
I may be a minority squeak in the thunderous outcry from the search engine marketing industry towards Google and their sudden, unexplained mass drop in “PR score” applied to web sites. I never bought into the hype over PR scores.
Regardless of all the reasons to jump on the scoring bandwagon as a way to determine web site value, I refused on the grounds that I wanted genuine worth, not forced.
When is a search ad click not really a click? According to Richard Ball of Apogee Web Consulting, it’s when someone clicks an ad on a parked domain to reach a site. So why is Google charging for these as ad clicks?
A Google recruiter dropped a pitch to a Yahoo staffer into our inbox (and we know why, and who the target was); it looks like Google isn’t quite over its hiring binge yet.
Another under-the-radar-of-the-real-world blog firestorm erupted yesterday over high profile page rank drops. Google dropped visible PR of many blogs and mainstream news sites presumably as a penalty for selling links.
The fingerprinting technology Google will deploy to stop copyrighted works from hitting YouTube works best when Google has a copy of the work in question first.
I don’t get bloggers sometimes. They get all huffy about their Page Rank going down as if it’s something that they are entitled to.
Now, normally I’d be front and center on all these ego games but here the real truth is that Page Rank has been dead for years. That’s why I never even looked at it anymore.
Amidst rumors that Google has pulled ahead of Microsoft in the race to buy a portion of Facebook, Google News now has its own Facebook application.
Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.
The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.
There’s nothing like a good giant fight, and two giants are reportedly going at it over an advertising deal and stake in Facebook. Though Google has been known to win its giant fights with Microsoft, one source says Microsoft might overbid just to keep the rocketing social network away from Google.
Google has taken another step toward wiping Madison Avenue’s influence off the television industry by partnering with Nielsen for ratings information.
