Tag: google

On2 Shareholders File Lawsuits To Stop Google Deal

On2’s shareholders – or at least a vocal subgroup of them – are not at all happy about the planned Google acquisition.  Two lawsuits have been filed to stop the deal, with both complaints alleging that On2 more or less served itself on a silver platter.
Google offered to acquire On2 for 60 cents per share (or $106.5 million in all), which represented a 57 percent premium over On2’s closing price the day before.  However, the day after the acquisition was announced, On2 gave its best quarterly financial report in over a year, which made the deal look less sweet. 

Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.

On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

Google Calls Upon Users to Expand Webmaster Central Channel

Google’s Webmaster Central YouTube channel has provided countless valuable videos for webmasters and search engine marketers. They often come from Google’ Matt Cutts who has uploaded numerous videos in which he answers user questions.

Cutts isn’t the only one that can provide useful content though, and Google knows this. The company is now calling upon users to submit their own videos for possible inclusion on the Webmaster Central YouTube Channel.

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