Today Google announced two new tools for Enterprise Search – Side-By-Side search comparison and new connectors for the Google Search Appliance. Both of these features are available in Google Enterprise Labs.
Side-By-Side Search Comparison
Businesses Can Submit Their Property to Google Street View
Google introduced its Street View Partner Program today. This lets organizations and businesses apply to have their property featured in Street View on Google Maps, Google Earth, and Google Maps for Mobile.
Google and Predicting Search Trends
Update: Google has a fascinating research paper available about how it predicts search trends. Some of the key findings from this research are highlighted in this post at Google’s Research Blog.
Google: Conversion Rates Hardly Vary by Ad Position
Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.
Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.
Google Tweaks AdSense Fonts for Better Performance
Google is updating the default font faces associated with specific AdSense ad formats. The decision to do so is based on findings that different fonts perform better with different formats.
Google Continues to Satisfy, News Publishers Don’t
The latest American Customer Satisfaction Index (ACSI) shows that Google reigns supreme in the search engines and portal industry when it comes to customer satisfaction. This isn’t hard to believe considering Google’s share of the search market.
There’s a reason why Google dominates the arena. Users are generally satisfied with the results they get, and see no reason to switch engines. That is why Microsoft has its work cut out for it with making Bing a true competitor.
New AdWords Interface Comes to Google TV Ads
Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one.
TV advertisers that aren’t already familiar with the new interface will want to get acquainted. They can start with the following video:
Google Launches Ad Quality Guide
Google has introduced a new search ads quality "getting started" guide. The guide addresses frequently asked questions from users and offers additional tips about how to improve ad quality.
Google Wants Authors to Submit Creative Commons Books
Google is now offering a way for authors and publishers to offer content for free under the Creative Commons license on Google Books. Rightsholders who want to distribute their books can let users download, use, and share them.
Google Does Some AdWords Experimenting
Google has been messing around with AdWords ads on search results a bit this week. Earlier this week, you may have started noticing that the ads have been pushed into the left, making for results pages feeling a bit more compact.
Presumably, the move was to inspire more clicks. The sponsored results are now closer to the organic results, and may be noticed by searchers a little more. The growing adoption of wider screens may also play a role.