Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects. Though organic list growth may take time and effort, you will definitely see a high return on your investment.
Generation Y At Higher Risk For Online Identity Theft
People in Generation Y tend to be at a higher risk for online identity theft, but are less concerned with the threat than those in Generation X and Baby Boomers, according to the J.D. Power and Associates Identity Theft Report.
Online conversations about identity theft indicate that 83 percent of the Baby Boomer generation (those between the ages of 45 and 63) say they have a high level of concern about identity theft, compared to 79 percent of those in Generation X (ages 31 to 44) and only 47 percent of those in generation Y (ages 19 to 30).
Thoughts On A YouTube Generation
A little over ten years ago, my father retired from 30 years of teaching middle school world history and geography, and my mother kicked herself upstairs to the countywide administrative level after 25 years of teaching law and justice and geography. (Yeah, I know my social studies, right?) Before their departures from the classroom, though they have agreed on little else since I’ve known them, they agreed on this: Kids are different these days.
Generation Of Kids Growing Up Online
A generation of young people are being "raised online" according to a new study by the UK based Institute for Public Policy Research (ippr).
SMX West – Generation Next: Search In The Coming Decade
Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated by Search Engine Land’s Executive Editor Chris Sherman and Gord Hotchkiss, President and CEO of Enquiro.The panel of speakers included representatives from the major search engines – Brad Goldberg of Microsoft, Larry Heck with Yahoo! and Peter Norvig of Google – discussing where they see search going in the next decade. Will search as we know it will survive?
Generation Google: True and False
Kids these days. All crazy with the texting and the AIM and the Facebook and the Google. I just don’t understand them.
Researchers Scoff At Google Generation
The kids may be able to fly around the web at ludicrous speed, but if a basic search can’t find what they want, they could have a tough time digging up more information.
Top Challenges for B2B Demand Generation Marketers
I’m here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.
1. The Growing Committee
Lead Generation & Management Strategies
Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing.
I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.
Site Revenue Generation Options
Today I got to thinking a lot more seriously about revenue generation options for monetising websites.
Although I’ve pretty much doubled my Adsense earnings over the past month, it’s still not a huge amount.
And today it really hit me how meagre the revenues are relative to other earning options.