Among gamers, 41 percent report that they rely on word of mouth to get information on video games, according to a new report from the NPD Group.
While this varies from one platform to another, all current platforms, including portables, rely on word of mouth above all other information sources. Followed by hands on play at friends or relatives friends homes at 31 percent. Magazines and online ads, along with incentives/coupons and social networking sites have the least influence on gamers at five percent.
Gamers Sticking With XP, Searching For Wii
Go to a retailer like Target early some morning, and you’ll likely find a group of non-employees waiting to be let in. When the doors open, a race to the electronics department ensues, and the cashiers get busy. So since gamers are so willing to spend money, two new reports take a look at where their interests lie.
Google Develops Plans To Profile Gamers
Imagine that you’re playing a computer game, and because you slowly sneak up behind an enemy, you’re shown an advertisement for a bank. Run at the same enemy while wielding a rocket launcher, and you’ll see an ad for a death metal CD. This is Google’s dream.
DirectX 10: Forcing Gamers Into Vista Upgrades?
Many users who have grown accustomed to the functionality of Windows XP have been reluctant to take the plunge and upgrade their operating systems to Vista. Users who are heavily involved in gaming, however, are beginning to find that the choice in operating system has already been made for them.
AOL PlayLincs Gamers Through AIM
The young male demographic may be found in concentration among the gamers in the world, and a new initiative by AOL and Super Computer International (SCI) makes features available to them via PlayLinc.
Website Offers Moola For Gamers
Let me get this straight, I asked an imaginary spokesperson, you give me a penny to start, I play your game, and if I win it’s doubled. If I win 30 times straight, you give me over $10 million. Yes, said iSpokesperson, but if you lose along the way, you lose everything.
Xbox 360 On a Crash Course With Gamers
It’s been five months since the Xbox 360 landed in short supply just in time Christmas. Many of those who scrambled to get their hands on one, paying thousands on eBay to ensure a Yuletide joy-in-the-box, probably never dreamed they’d be on their fourth console by May.
Gay/Lesbian Gamers Enflamed Over Warning
An extension of the don’t tell, don’t ask military mantra, World of Warcraft publisher Blizzard Entertainment appears to have taken a different approach to interpreting a harassment policy: don’t talk about being gay and nobody will bother you.
Big-Time Gamers Get Big-Time Sponsors
The professional gaming circuit, and yes there is one, will see some groups get sponsorship deals.
Sound Advice for Old Gamers
Sometimes we just can’t let go of old habits. After more than a decade, we still find ourselves yearning to recapture those early days of game computing. You can only play so many rounds of Warcraft or Grand Theft Auto before hankering for simpler times when computers ran slower and the Internet was something only geeks and eggheads frequented.