Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually “serve themselves,” without the need for overtime staff, or lengthy voice mail procedures.
Web Accessibility: Making your Pages Friendly to People with Disabilities
Did you know that nearly 20 percent of all Web users have some form of disability?
“Making your site accessible for all is a matter of courtesy, is good business practice, and is not difficult,” explains Robert Roberts, a professional SEO who owns the SEO Toolbox (http://www.seotoolbox.com).
In fact, Roberts believes that Web accessibility issues are so important that he’s been having monthly chat sessions on the subject for students at the Academy of Web Specialist (http://www.onlinewebtraining.com/courses.html). He’s also created a special section of his Web site that’s devoted to accessibility issues (http://www.seotoolbox.com/htmlchat/accessibility.html).
HTML Issues for SEO’s: Web Accessibility . . . Making your Pages Friendly to People with Disabilities, Part 1
Did you know that nearly 20 percent of all Web users have some form of disability?
Environmentally Friendly Shipping
I am a prolific online shopper. As a result, my UPS man and I are on a first name basis and I see more of him than some members of my own family.
Aside from the UPS man who makes deliveries at least weekly and far more often this time of year, my garbage man and I have discussed the issue of shipping, too. The UPS man just thinks I get lots of large boxes. The garbage man just thinks that I throw away large boxes full of packing peanuts, shreddies, and other assorted fillers.
Spider Friendly Copy
If a person clicks on a link from a search engine, will they find something of interest which makes them click your navigation to see more or will they leave immediately?
You have to think about how search engine’s index your site. They don’t just take your index (home page) and point to it – nope, they gather all your links to different pages on your site and list each one.
Building a Referral-Friendly Business
Referrals are an important part of any successful business. They’re a great way to keep building your customer base, year after year, without having to go out and pay for advertising. Instead, you use the power of your current customers to help you continue to grow.
Put A Friendly Face On Your Sales Proposition
Picture yourself walking into the local bookstore. You find a title you like, proceed to the sales counter, and notice that the clerk is hiding behind the cash register. Without ever seeing their face they run your credit card, place your purchase in a bag, and send you on your way.