WebProWorld
Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm.
Coverage of the ad:tech San Francisco conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Success with Google Adwords isn’t quite as easy as some would have you believe.
The Search Engine Watch forum is off to a grand start with a hyper-scientific keyword research post from Orion, “a formal scientist, with special interest in AI applied to IR technology.” His posts focus on “keywords semantic connectivity and what it can do for improving success across search engines.”
Leaders in the business world need public relations big time, and they show it every day.
How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.
A lot of people ask me how I write copy. Of course, there’s way too much information to squeeze into one article. But I can offer you a basic look at my methodology by giving you a short list of the eight steps that I take.
“Why stay we on the earth except to grow?”
-Robert Browning
Most people would agree with Browning. Unfortunately, growth doesn’t always come easily; Often we feel “stuck.” If you are feeling stuck, here is a formula to help you get unstuck:
Awareness + Self Discipline = Growth
Do you want to know a secret ? Successful entrepreneurs are not so successful because they know everything better than you. They are successful because they TEST every advertising campaign first before they are spending “big” money on effective forms of ezine ads.
A good formula when writing sales copy be it for your website, an email to potential customers or prospects, placing an ad etc. is by using 3 simple steps.
There are many low cost ways to market your service or product both on the Web. All require tiresome manual research and constant attention. However, as a fellow entrepreneur, I can assure you that they will eventually pay off if you do it right. The search engines are a wonderful resource. One of the newer, more advanced, very accurate and rapidly growing is Google. Google’s proprietary PageRank system is used to determine how relevant your site is. We have uncovered some of what makes Google tick.
Ready to see your online advertising efforts explode? Here’s my 4 secrets to writing high profit classifieds that bring me a huge return on investment.
