I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, “I want my page to come up first on the search engine” or “My page is first on Google” are signs that the person just does not understand the challenge. Search engine results start not with the page but with the user query, and that is what we have to understand and manage in order to develop a customer-centric Web strategy.
Forget it! It’s Too Hard To Measure
Oh, I don’t know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity?
In my opinion, you can’t. It’s pure success when you meet that goal.
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
Dont Forget to Breathe
Yeah, right – forget to breathe? That seems like the only thing in our fast-paced lives that we don’t have to worry about. Unless we’re not breathing at all, but that’s another thing altogether.
Hey Bozo, Forget Logic and Kiss This!
I want to relate to you a story, READ it carefully; for in it lay the hidden secrets of the great mystery of the super successful.
Don’t Forget About Your Old Ezine Articles!
It’s over. You’ve written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines. Pretty good, huh! Now it’s time to forget about that article and move on to the next one. Or is it?
Forget The Wheaties, You Need ‘Marketing Loops’
I wonder if I’ll get in to trouble with any of the ‘BIG’ marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven’t seen anybody write about it. At least not in a ‘free’ format.
They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don’t elaborate.
Because I don’t really know what any of the ‘BIG’ shots call it, I’m just going to make up my own term. Let’s call it ‘marketing loops’.
Selecting A Business Name They Won’t Forget.
Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their own birth name, there’s a reason why this was done.