The purpose of a project statement is to keep everyone focused on the specific viable idea that is being implemented. It is your guiding light for the entire project.
What really is customer-focused selling?
As salespeople, many of us have been conditioned to see things through our own eyes and our sales behaviors are based on these perceptions. Seeing a buy/sell relationship only through our own eyes, however, should be a thing of the past.
Focused-Impact Marketing
To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that emphasize positioning, top-of-mind awareness, and delivering a focused-impact.
Focused Impact Marketing
To succeed in the digital marketplace you must focus your marketing. Here are a few tips that emphasize positioning, top of mind awareness, and delivering a focused-impact.
Set Yourself Up To Be Successfully Focused
Being focused and successful requires structure, a supportive framework. It’s similar to the poles which successfully hold up the canvas of a tent. Without the required poles there wouldn’t be enough structure to successfully create the tent. You too need to put in place sufficient structure to support your goals and dreams.
Be Focused in Every Moment
When we talk of getting focused this means specifically to see what captures our undivided time, attention and energy. Choosing what you’re going to focus on overall imparts clarity. Does this mean you’re only going to focus on these specific things? Not at all.
A Solution-Focused Workforce
Imagine that your manager turned your department into a problem-free zone where instead of bringing your problems to the manager to solve, you were encouraged to devise your own solutions. Imagine if everyone focused on dealing with issues so thoroughly that things were anticipated and handled before they became problems.
Handle Your Distractions to Keep Focused
You’ve chosen to be more focused, you’ve discovered what you want to focus on, and you know what you need to do to maintain that focus.* So that’s it, job done; you’re totally focused. Well that may be true for the moment, but there are still distractions which may get in the way.
Keep Yourself Focused for Longer
Being focused is powerful and attracts success. For many people their focus only lasts a short while before slipping away. When you’re clear about what you want to focus on*, the next step is to keep that focus. Do whatever it takes to maintain it.