What follows is a Q&A with AddThis.com co-founder Dom Vonarburg.
Facilitating Your Prospect’s Discovery Process
Our job is to help our clients find their best answers. We work hard at understanding what they need, what will solve the problem. We study the problem and all of its ramifications, call a colleague or two to discuss it fully, and come up with a solution that we think will fix the problem. We understand it’s our job to offer the support and information that will lead the customer to his/her best solution.
Facilitating Decisions: A New Way To Boost Sales
For years, marketers have assumed that because they can’t figure out just how or why a consumer chooses one product over another, the decision is an emotional one. As a result, they’ve used demographics to position their product within the range of decisions that a defined group might make. The marketer’s hope – and a hope is the operative word here – is that their product is positioned effectively for when the ’emotional decision’ is ready to be made.