Online advertising is meeting a crossroad in 2007, shifting from a focus on generic keyword targeting and universal search results to a more targeted, behavioral-based model. Page views and traditional SEO will lose focus, and Google is leading the way on all roads at once.
Rogers: Google Should Track Your Eyeballs
ZDNet Google blogger Garett Rogers has suggested an upgrade to Google Analytics, where Google tracks your eye movements by following your mouse around the screen.
Papers Need Eyeballs To Survive
For every print subscriber who decides to cancel a subscription and get news from the Internet, newspapers will need from 20 to 100 online readers to replace that subscription.
If You Can Say Machinima, You Win Eyeballs
There has been much debate on the merits of motion pictures based on video games. Tomb Raider and Mortal Kombat will satisfy at least two aspects of your anima, but often are met by the scornful eye of the critic-which almost makes it art automatically. But what of online movies made with video games? Well, one-frame-at-a-timers, Gumby has just been booted, and a new medium is picking up steam.