There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.
Exclusive: Miss America Talks Net Safety
Miss America is taking steps to keep kids safe on the Internet with a new web browser designed especially for kids. Miss America, Lauren Nelson, spoke exclusively in a video interview with Murdok about the launch. The browser is a partnership with the Children’s Educational Network.
Google Promotes EepyBird Exclusive
A clip from the EepyBird “scientists” has become available as a Google Video exclusive. Called The Domino Effect, it basically shows a lot of Mentos-induced Diet Coke geysers. What’s interesting is the amount of attention that Google has devoted to the video, which warranted a post in the Official Google Blog.
Google Snares Fox In Exclusive Net Deal
Hot on the heels of news of Google’s agreement to run MTV Networks’ videos on its AdSense network, Google has announced a blockbuster deal that will have it powering search and keyword targeted ad sales on MySpace and other Fox Interactive Media properties.
Exclusive–Feedster Ousts CTO
According to anonymous sources, Feedster co-founder and Chief Technical Officer J. Scott Johnson was voted off the executive board of the company, presumably because of a difference in creative visions. Those differing visions may have spawned from a riff over the role of advertising in the future of Feedster, an assertion Murdok was unable to confirm.
Sprint Tackles Exclusive NFL Deal
The wireless carrier has disclosed an agreement that makes it the official telecom sponsor for the National Football League.
Do You Have an Exclusive Market Segment?
You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
FindWhat.Com and Bizjournals Enter into Exclusive Distribution Relationship
FINDWHAT.COM, today announced an exclusive distribution relationship with Bizjournals, the new media division of American City Business Journals, the nation’s largest publisher of metropolitan business newspapers.
Exclusive Yahoo Interview pt.1
Chris and I just spent an hour talking with Yahoo’s Ken Norton and Grace Chan in a private meeting room in Yahoo’s little purple booth, here at the Search Engine Strategies Conference. This is news to me, but I learned at this conference that Yahoo’s official color is purple. In fact, Ken and Grace revealed a little known fact that the only reason the Yahoo! Logo is red is because they couldn’t find a shade of purple that looked right. Yahoo’s new branding strategy includes a deep purple background with the Yahoo! logo clearly contrasting in strong white letters. The company has also been sending promotions people from San Francisco to this conference wearing huge purple jumpsuits – which, I’ve heard, are uncomfortably warm.
Profitable Websites for Exclusive Industries
In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It’s not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.