Experienced client side and agency search marketers know that today’s SMB and enterprise SEO projects involve much more than single event “SEO triage” and link building.
Evaluating Ad Impression Metrics
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.
Evaluating Vendors of Ecommerce Fulfillment Services
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a “brick-and-mortar” world.
Get Down With OCP: Evaluating DBA Job Applicants in an OCP World
Not long ago, weeding through DBA applicants with a tech interview was a straightforward process. You’d ask candidates 200 or so technical questions.
Six Key Areas For Evaluating A Strategic Alliance
Strategic alliances are increasing at a rapid rate. It is good for business, good for the consumer. A strategic alliance is similar to a joint venture. Everyone remains in his or her own entity, yet come together for a single purpose or period of time to create something that could not otherwise be created.
Useful Tips for Evaluating Your Meeting Venue Options
However, large or small the meeting, location is key. Your environment, formal or informal, helps set the necessary mood and ambiance for the meeting to take place. Think about choosing a comfortable, yet stimulating environment that encourages attendees to concentrate, but beware of making it too cozy and relaxing that they’re likely to fall asleep.
Recruitment Outsourcing – Evaluating Your Service Provider
Recent development in the oil and gas industry leads to an upsurge of new projects, initiated in various industry hot spots such as Asia Pacific and China. The race for the best talent to staff these new projects will eventually begin, and one viable solution hiring managers may opt for is to outsource their recruitment function.
Evaluating ROI for Anti-spam Initiatives
Nearly 36% of all e-mail messages received today are spam, according to a recent NetIQ study of 750 small and large organizations worldwide. That’s a 6-fold increase over the past three years. The issue has reached such epidemic proportions that if its growth goes unabated, it can potentially ruin the utility and business value of e-mail.
Evaluating a Search Engine Friendly Shopping Cart
The objective of any shopping cart or e-commerce system is to allow visitors to shop on a business site for products they want. Not all search engines are created equal with equal capabilities. Some search engines are able to navigate through dynamic sites while others are not. Sometimes the search engines that are able to navigate through dynamic sites have problems indexing and navigating through the entire site.
Evaluating Your Marketing Capabilities
Here is a scenario I have witnessed time and time again while working with growing software companies. Once the product is half-baked, the company’s founders and top executives start drumming up business. Whether successful or not, at some point they bring in the “Professional VP Sales” – either to bring in the sales they could not close or to take sales to the next level and build a sales organization. Sooner or later, the VP Sales comes to the conclusion the sales people need more leads.