Tag: essential

Six Essential Elements of Successful Sales Letters

Success Element #1: Always Use Attention Grabbing Headlines
A great headline is your best opportunity to capture your prospect’s attention. Use your headline to immediately tell your prospective customer the number one benefit that he/she will gain from your product. Keep your customer focused by using sub-headlines throughout your sales letters that go into more details about your product.

Essential Guide To Pay-Per-Click Advertising

Which Engines Should You Use?
Following Goto.com’s (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 pay-pay-click startups have sprung up.

Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site. Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!

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