The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.
I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy
The Guinness Book of World Records listed Joe Girard as the “World’s Greatest Retail Salesman” for 12 consecutive years. He holds the singular distinction of having sold an average of six cars a day over his career. Recently, Joe Girard told me:
Speak English Will Ya?
I know a nice retired couple that used to like foreign travel and used to take yearly trips abroad and used to regularly broaden their horizons and expand their experience through cruises, tours and vacations. I say *used to* because they quit traveling after a trip to Portugal where they got very frustrated because, “Those people don’t speak English!”