While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.
How to Advertise Effectively in PPC Search Engines
Here Brian Williams explains precisely how to advertise effectively, including the single most important thing to understand, why you must understand the benefits your customers seek, the most important element in your advertising, appealing to the reader’s self interest, hints for body copy, emphasizing risk reversal, closing the sale, effective testing, and using keyed responses.
The Power of Topic Specific Search Engines
What are Topical Search Engines? Simply put, topical search engines are search engines focused on a specific industry, sector or topic.
Consumer Reports WebWatch: Search Engines Need a Good Mechanic
Editor’s Note: How hard is it for you to determine the difference between paid placements and organic listings when it comes to search engine results? A study by Consumer Reports WebWatch determined the average Joe Internet user has a harder time doing so.
Search Engines, Personal Info & Big Brother Paranoia
Wired is running an interesting story on what Search engines know about you, with choice quotes from Danny Sullivan and Daniel Brandt, him of the Brandt Rant fame…
Feedster Accused of Spamming Search Engines
Tim Yang is claiming that the claim your feed function at Feedster is spamming Google et al…
You Cannot Hide From Public Record Search Engines
As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of.
Search Engines using Smoke and Mirrors to Hide Flaws
Over at the ABestWeb affiliate forums X10, who deal in consumer electronics, are announcing a new feature to their affiliate program: A free website, all ready to go. Some of the members are concerned over “duplicate content” penalties and the X10 rep steps in to dispel a few myths about Search engines and ranking penalties.
Increase Traffic to Your Blog from Search Engines – The Top 5 Tips
Your favorite thing about having a blog may soon be this – they naturally attract search engine traffic.
WebTrends Study Finds Blue Nile Atop Search Engines
WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation, today unveiled results from its WebPosition Search Ranking…