The safety risk to search engine users declined by about one percentage point according to a study from McAfee, "The State of Search Engine Safety." Sites that offer adware, spyware, viruses and exploits are considered risky.
Microsoft Building New Engine, World Shrugs
Rumors of a new effort by Microsoft to tap Silicon Valley’s bright young techies and build a better search engine have been met with a collective arching of the shoulders.
Search Engine Diversity – More Website Exposure
"Google ranking this and Google ranking that"… it’s all everyone talks about. But a recent report by Infospace highlights the need for online businesses to focus their search engine optimization efforts across more than just Google.
TechMeme: Anti-linking Engine
I’ve noticed this several times and thought I’d bring it up.
TechMeme seems to penalize bloggers who link to other bloggers. Most bloggers believe that a major part of how TechMeme decides which is the most important story is to count links. That isn’t true in following mine, and other people’s results.
I believe there’s a “linking penalty” on TechMeme. At least it seems that way after doing my own link counting.
Let’s say there’s three stories.
Are Search Engine Rankings Dead?
The phrases “search engine optimizaton” and “rankings” have gone hand in hand since the start of the search marketing industry. Agencies have gone so far as to use “rankings” as part of their name such as Jill Whalen’s High Rankings, David Wallace’s “Search Rank” and of course, our company “TopRank”.
Search Engine Friendly: On Page Content
About a year or two ago I had a potential client contact me to inquire about our services. They had heard a lot about us and were really interested in our services for their website marketing. But our discussions ended up hitting a snag before we could get a contract signed. In fact, I basically told them that we were not the ones to be able to help them.
What was the snag? They were unwilling to make any changes to the visible look of their website. They said they had poured thousands of dollars into the design and they liked it exactly the way it was.
Google (Mostly) Wins Search Engine Comparo
It was the equivalent of a bare-knuckle fight – a recent search engine comparison test made the contestants operate without the aid of Boolean commands, quotation marks, and other such common, semi-advanced search strategies. Unsurprisingly, Google won the overall contest, but the search engine giant did suffer some losses.
Engine Ready – An Alternative to Google Analytics
Last year I wrote a guide to web analytics that discussed various types of tracking solutions such as Google Analytics which has caused many people to ask me about solutions other than Google. I personally am a big fan of Google Analytics, but if you don’t want to use them for some reason or are looking for more advanced reporting, Engine Ready is a great solution at a cheap price. Here is why I like it:
Search Engine Friendly Pages and Domain Names
Last week I wrote that a search engine friendly website is not the same as a search engine optimized website. While that is a good article in and of itself, I’m using that as a jump off point to start a short series on the topic of building a search engine friendly website. Just in case you haven’t caught on yet, this is the first post in that series.
Confusing Search Engine Bots?
There are two primary factors to getting a page ranked – discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.
Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.