It’s not hard to find good information on search engine positioning… the hard part is telling the good information apart from the bad. Some of it is old, some of it is wrong, and a lot of it is just self-serving propaganda for someone’s product or service.
Search Engine Optimization: it’s the little things that count
Building a search engine friendly site can seem like a daunting task, but there are some parts of search engine optimization process that are quite simple and quickly done.
10 Minute Search Engine Optimization
Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO’s offer general recommendations and advice. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process.
Search Engine Robots – How They Work, What They Do (Part I)
Automated search engine robots, sometimes called “spiders” or “crawlers”, are the seekers of web pages. How do they work? What is it they really do? Why are they important?
Wading Through The Search Engine Myths
There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years some prevailing search engine myths have developed. Some of these myths are still encouraged by companies with a financial interest in their continued existence. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium. What follows is a few of the most prevalent.
How to Switch Hosting Providers During Your Search Engine Campaign
Search engine placement is a science and, like any scientific project, a proper search engine campaign requires a controlled environment. Even in the best of circumstances an SEO has a myriad of variables to consider that may have a positive or negative effect on a search engine marketing campaign. For accurate research to take place, a controlled environment must be entirely free of any web site instability. A common cause of instability is the down-time that arises when a web site is inappropriately transferred to a new Web Hosting Provider (WHP).
Working Well With Your Search Engine Optimization Firm
The SEO industry is growing out of its adolescence into the realm of mainstream credibility. After surviving the infancy and adolescence of the industry, search engine optimization and placement is just being recognized as the essential element that can make or break an online business’ bottom line. A successful SEO enriched marketing campaign will require a few simple but crucial elements: timing, organization and commitment. There are several search engine placement strategies to choose from. This SEO plan focuses on achieving traditional search engine placements and does not address pay-per-click advertising.
Search Engine Optimization (Re)Visited
In the wake of pay-to-be-included search engines popping up right and left, one often wonders, “What’s the use of spending so much time on optimizing various pages for various search engines when what you actually have to do is, pay for the indexing?
Few people realize that paying for inclusion hardly affects the ranking, especially in serious search indexes like Yahoo! If you pay them, they review your page within a decent time frame, and if the site is unsuitable for inclusion, they let you know, and advise you to carry out various changes.
Getting Back To Search Engine Optimization Basics
When starting any SEO campaign it is tempting to leap straight in and start tweaking meta tags and changing text. However, like any successful marketing strategy, it is vital to ensure that you know whom your audience is and how to reach them. In the same way traditional advertising agencies survey their demographic audience, search engine marketers must ensure that their SEO campaign targets the correct keywords or search phrases. Target the wrong search phrase and you could end up with great search engine rankings for keywords that have no search requests. A few hours now spent ensuring that the correct search phrases are targeted, can save months of useless optimization.
Not Happy with Your Search Engine Ranking?
Are you getting the results you need from your website? Fact: traffic and search engine results are the key to website success.
Everyone agrees that you don’t just need traffic for website success, right? You need “targeted” traffic. The old chestnut of quality over quantity is far truer here more than anywhere else.