Reader Question: I just came across your article in Murdok on keyword registration and found it very helpful. The article also stated that you might answer other SEO questions, so here goes: We are a stock illustration agency and our site is programmed in a Mac environment and served on a WebStar server. Because of our heavy lasso coding, we must use the tag “.lasso” on most of our pages. Does this negatively affect our search engine rankings, and so, is there way to work more effectively with the situation? Any input would be most appreciated.
What Is Search Engine Optimization?
What is it about the phrase “search engine optimization” that makes people go crazy? Is it because the phrase itself doesn’t really make sense? As Bob Massa from SearchKing is fond of saying, we don’t optimize search engines, we optimize Web pages. So perhaps that’s part of the reason why people have a hard time agreeing on what SEO actually is.
Thinking Beyond Search Engine Stats
First of all, what type of keywords should you optimize for? A single word, a whole sentence. The actual question is what are people searching for? Here is a breakdown of the most popular type of searches.
Keyword Research for Search Engine Visibility
Reader Question: I am a member of a group of small B&B’s (bed and breakfasts) who are planning to develop a “brand” for our district [something along the lines of “country hospitality on the coast”] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We’ve collected customer profile data on our existing guests to establish the demographics of the target markets that we are aiming for. Now we would like to determine the best key phrases before registering a business name and deciding on a Web site URL etc. I’ve tested WebPosition Gold 2 but it only seems to operate with an existing site. Is there a way to do this with WP Gold 2 or is there another tool for this purpose?
Location of Global Navigation for Optimal Search Engine Indexing
Reader Question: I’ve been told that I should put my navbar (navigation bar) on the right side of my Web site (or use a table trick to get the same effect) so search engine spiders will read my title and text first, and the navbar last. Is that necessary for optimum search engine positioning?
Why I Don’t Want a #1 Pay-Per-Click Search Engine Listing
Pay-per-click search engines are backward.
– Your site is listed in the search results according to pertinent keywords and key phrases, but those have nothing to do with the rank or position of your listing.
Do-It-Yourself Search Engine Optimization Part 2: Web Page Optimization
Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and steps you must complete to optimize your page:
Questions To Ask Your Search Engine Marketing Firm
Choosing the right Search Engine Marketing Company for your web site is very hard. We see a lot of sites offering different kinds of services, and knowing the differences between them is not an easy job. Compucall has created a set of questions which you should ask the search marketing company before making your decision. These questions will also help you understand a little bit about search marketing, and the way to select the right search marketing company for you. Good luck with your project!
Tips on Finding the Right Search Engine Optimization Firm
There are hundreds of Search Engine Optimization (SEO, for short) companies that claim they provide “successful,” “proven”, “guaranteed” search engine placement for your Web site. How do you know whether they deliver on their promise, when you have no clue how they do it? Most firms can’t afford a staffer who specializes in online marketing. Most find it’s best to outsource to an SEO firm. So, how can you tell which one to choose? The most important six elements are described below. Take a moment to educate yourself. You’ll be saving yourself time, money and lots of headaches if you get it right the first time.
Does Your Website Need Search Engine Placement?
For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how you measure the success of your website, you are going to have to bring visitors to it that are looking for the information, content and/or products that you are providing. So how do you do this?