The Search Engine Marketing Professional Organization (SEMPO) today announced the launch of a major advertising campaign.
Is it Worth Chasing Search Engine Rankings?
We all know that the best way of getting quality, free traffic is by achieving a first page ranking on one of the main search engines. For the past few years, Google has held the position of being the most popular and probably the best search engine there is and as such, this is the search engine that everyone wants their site listed on.
Hot Banana Upgraded With Improved Search Engine Optimization Features
Hot Banana Software Inc., Web Content Management System (CMS) company, has significantly enhanced its current version of Hot Banana to improve its Search Engine Optimization (SEO) performance with the addition of a Conversion Tracking tool, Robots.txt and Meta Tag Management.
StepUp.com Unveils Local Shopping Engine
StepUp.com, consumer and merchant services web site, announced the launch of the Internet’s premier local shopping engine, currently in beta testing. StepUp.com offers merchants a simple and economical way (free, for a limited time) to easily list their products online, driving web shoppers to their physical locations. StepUp.com combines the benefits of online shopping with local commerce, providing consumers and local merchants a powerful new tool.
Metamend Unveils Search Engine Optimization Site for Hotels
Metamend, website optimization, today announced it has launched a new web site specifically designed to supply search engine optimization (SEO) solutions and website promotion services to the Hotel and Accommodation industries.
TrafficLeader Expands Natural Search Engine Optimization Services
TrafficLeader, search engine marketing services provider, today unveiled an exfpanded set of services focused on the internet search engine optimization (SEO) and introduced its new Web site.
Buying Search Engine Advertising
Paid placement in search engines is becoming a common method of advertising for many businesses, large and small. Paid listings are different from paying for search engine inclusion because when users choose to employ paid listings, they are essentially purchasing real estate from the search engines to display their ads. Paid inclusion is paying for the guarantee that you will be listed in the search engine you gave money too.
Common-sense Search Engine Optimization
For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you’re a search engine optimization specialist, you’ve probably had clients requesting that you create these types of pages for them.
Search Engine Optimization in an eCommerce World
Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:
Avoid Search Engine Blacklisting
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.