Newspapers should be using social media more effectively to engage their readers and boost online revenue, according to a new survey by Gartner.
"In the wake of the economic challenges facing the U.S. newspaper industry, publishers are losing focus on the crucial imperative of how to capitalize on those consumers who remain loyal, engaged online and print readers," said Allen Weiner, research vice president at Gartner.
SMX: Effectively Leveraging Social Networking
Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.
Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you’ll learn to network and participate in an acceptable and effective manner.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Effectively Completing the Operations Plan Section of Your Business Plan
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Using the Media Effectively
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How to Advertise Effectively in PPC Search Engines
Here Brian Williams explains precisely how to advertise effectively, including the single most important thing to understand, why you must understand the benefits your customers seek, the most important element in your advertising, appealing to the reader’s self interest, hints for body copy, emphasizing risk reversal, closing the sale, effective testing, and using keyed responses.
5 Ways to Use your Business Cards More Effectively
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Are You Following up Effectively?
One of the successful methods in online marketing is collecting visitors’ emails in exchange for a free report or an ebook and follow up with new products and services.
How To Call Leads Effectively
When it comes to calling prospects, the telephone becomes a three hundred and fifty pound weight for some individuals. I’m going to share some secrets with you that will rid you of your apprehension to pick up that phone!
3 Steps To Effectively Increase Your Marketing Response
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How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.