Developing a marketing plan can be an ominous task for most business owners, so much so that they often neglect to create one at all. Having no plan results in spending precious marketing/advertising dollars generally with the wrong mediums.
Killer Secrets of Effective Advertising through Ezines
Everyone knows there’s a world of information and services on the Internet. So what does that mean for your business? Are consumers who are looking for a particular product/service that you offer able to find your business? The answer might be a big “NO” for you. Just like us, you may have placed an advertisement in newspapers and magazines and the results were not as good as expected. Once we placed an advertisement in a magazine that claims to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ad was buried among over two dozen other advertisements and was not targeted to the right audience. Now we are getting smarter, after having tried Ezine advertisements that have produced excellent results.
Effective Marketing Strategies That Don’t Break the Bank
Every start-up business goes through phases of needing to try something different to increase exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in awhile to help bring in new and repeat business.
During a recent business chat at Staffcentrix.com, in which I was honoured to be the Mentor of The Month and chat moderator, several Virtual Assistants (VAs) with varying experience in the small business sector shared their ideas and know-how.
Writing Effective Ad Copy
Writing winning sales letters for the web really isn’t as hard as it is made out to be. The reason most people have so much trouble writing web pages which sell to their customers is they have forgotten rule number one of copywriting…
Effective Marketing, not Spamming
Late last Friday afternoon I made one last email check before leaving for the weekend. Much to my surprise there were nearly 1000 email messages waiting in my inbox. And little did I know at the time, there would be thousands more over the next few days.
So, I’ll bet you’re excited to learn this new promotion method that brought in all this email right? Well, before you get too excited, let me tell you this… it’s one you should never even consider using.
What Are The Most Effective Routes To Massive Exposure?
Consider all the various means and methods of getting your message to the world. Search engines, publish your own ezine, write articles for publication, free and paid classified ads, FFAs, word of mouth, press releases to the media, which includes radio, television and the press, news groups, opt-in lists, forums, bulletin boards, business cards, billboards and so forth. It is only limited by your imagination.