As CEO, you’re accountable for results whether your board helps or hinders you in working toward them. Ensuring that key requirements are met, requirements that affect how well equipped board members are to work together, will provide a sound foundation from which the strategic leadership and fulfillment of role and responsibilities will more likely occur. These requirements go beyond fine tuning they are essential.
ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
1. BE UNIQUE
The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don’t already have a distinct advantage, create one. Add something to your business you’re not already doing. One network marketer I know doubled her sign up ratio by providing free sales leads to her new distributors for their first 4 months.
How to Use an Automatic Responder for Effective Prospect Follow-up
When a prospect shows an interest in your product, if you don’t deliver what he wants immediately and follow up on him, you lose sales. No matter what you’re selling online, using an automatic responder to do personalized follow up, can drastically increase the amount of sales you receive. It can also dramatically cut down on manual follow up of your prospects.
7 Tips for Effective E-Mail
E-mail is quickly becoming the dominant form of communication in the workplace. However, because it allows speedy composition, less thought is given to the message than when pen and paper, or even a typewriter, was used in the office.
Effective Cold Calling
As network marketers, we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn’t know how to “open” up a call, gets a lot of rejection, and then decides this isn’t for me. Today I’d like to give you the opening that I have been using with good success. It’s short, to the point, friendly, yet business like.
I find out in a matter of seconds whether the person on the other end of the line is worth spending my time with, and generally I find out quickly if this is a person who is a serious candidate or not.
More Laws of Effective Navigation: Navigation Must Stand Out
You’ll need to have a clear section of the page designated for navigation–one that a visitor will immediately recognize as the navigation area when he arrives at the site. Navigation should not necessarily be the prime focus, but it must be highly visible.
On many sites, the main navigation is overly subdued. It sort of “lurks” on the page, but it’s not the kind of thing that really gets to a visitor’s consciousness. It gets drowned out because there is too much color or excitement in the rest of the page.
How Effective Are Exit Exchanges ?
Exit exchanges are pop-under windows which are loaded if someone leaves your site. It is a little line of JavaScript code which is executed if the page is changed or closed and it is usually not so annoying to your visitors if used correctly.
A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net)
IMMUTABLE LAWS OF EFFECTIVE NAVIGATION
The first immutable law of effective navigation: It’s gotta be readily available.
Visitors should not have to hunt for your navigation or wonder where to find it. If you’ve done your job right, it will be right there when they are ready for it.
The struggle in creating good navigation is to figure out what type of navigation the visitor is going to need, when he is going to need it, and where the most effective placement will be.
12 Tips For More Effective Letters
Here is a quick, easy way to analyze your own letters and determine if they are effective. Analyze your next letter with the following check list.