Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.
Candidate Web Sites As Effective As TV Ads
Two national studies of political consultants and American voters indicate that candidate Web sites are almost as effective for reaching loyal base voters as network and cable television ads.Twenty-five percent of political consultants said a candidate’s own Web site was effective for communication with base voters while 26 percent said television and cable ads are useful. Close to half (46%) said the best way to reach base voters is with email, followed by direct mail, events and phone.
Using Numbers for Effective Presentations
My friend Darcy at Fair Isaac Corporation shared a fascinating tip with me for making more effective presentations. This is something I had never really thought about. He says that publishers have long been aware of the power of numbers in grabbing people’s attention. Think about titles of popular books such as "1,000 Places To See Before You Die" and "The 7 Habits of Highly Effective People."
Television does it with their countdown shows and websites do it with lists: "AFI’s 100 Greatest American Movies" or "VH1’s 100 Greatest Kid Stars."
Tips for Creating an Effective Product Newsletter
I’ve been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list.
On the Job Training for More Effective Managers
Every serious manager and supervisor knows HR seminars and trainings are not just perfect excuses for yet another powerpoint presentation and coffee-and-biscuit break.
Proof of Effective SEO and Marketing Techniques
I saw an email with the subject line of PROVEN Adsense Templates, but given Google’s recent change of TOS how can they be proven?
Is IP Your Most Cost Effective Choice?
Too often a business assumes that IP based solutions are the best choice to satisfy their communication requirements.
Effective Web Design: More Than Just Good Looks
The significance of effective web design, emphasizing user experience, content quality, easy navigation, and the importance of feedback.
Become A More Effective Sales Person with Online Video
When marketing online there are some advantages and disadvantages. The main advantage is that you can completely automate the sales process and sell 24 hours a day, seven days a week, 365 days a year without one smidgen of human input.
Professional Blogging: Effective Outsourcing
Professional blogging, as a paid writer for other blogs, has a very bright future. Writing blog posts for other blogs is truly a win-win situation for everyone involved.