On his blog, Richard Edelman has responded to the flurry of conversation about the Wal-Marting Across America flog.
Wal-Mart, Edelman Flogged For Blog
A travel blog featuring a couple traveling the country by RV and camping in Wal-Mart parking lots turned out to be a fake, its pro-Wal-Mart message backed by the Edelman PR firm.
Edelman, Rubel Respond On Wal-Mart Flog
A long week of commentary after news of the Wal-Marting Across America blog’s real backers and bloggers became known has finally elicited responses from top man Richard Edelman and company VP/A-list blogger Steve Rubel.
Edelman Critiques Google AdWords
Spyware researcher Ben Edelman looked into pay-per-click scams and the lengthy AdWords Content Policy, and found plenty of advertisers pushing to and past the boundaries of “ethical and legal advertising” online.
Technorati, Edelman In Global Deal
The blog search engine and the largest independent PR agency in the world will team up to offer blog tools in several languages.
Richard Edelman – PR in 5 Years
Richard Edelman in his Q&A sit down today at Syndicate was asked, among other things, what the PR industry might look like 5 years from now.
Wal-Mart, Edelman, Listen & Talk
The NYT takes a *very* interesting look at how Edelman is increasingly engaging bloggers on behalf of Wal-Mart:
The Edelman & Holmes PR Action Figures
Richard Edelman’s and Paul Holmes’ discussion of the payola scandal are must reads.
Edelman/Intelliseek Publish Blog White Paper
Intelliseek and Edelman announced a new study on the impact of blogs. The study, “How Real People Are Finally Being Heard,” claims to be the 1.0 Guide to the Blogosphere.