While there’s no telling what shoppers might be willing to brave this year for the sake of low prices, an eCommerce site shouldn’t remind users of a military gauntlet. Speakers at an SES Chicago session called "eCommerce 101: Optimizing your Shopping Cart for Search and Conversion" discussed ways to make shopping experiences pleasant and productive, instead.
YouTube Launches Ecommerce Platform
YouTube has reached agreements with iTunes and Amazon.com to offer users "click-to-buy" links to download music, games and other products.
Web 2.0 Keeps Ecommerce Strong
BuddeComm, an independent Australian telecommunications research firm has released a study that indicates strong new businesses models and booming growth in online advertising are rapidly building the foundations of the new Internet economy.
Consumers Intolerant Of Ecommerce Failures
Around 87 percent of consumers conducting transactions online have experienced problems according to a survey commissioned by Tealeaf and conducted by Harris Interactive.
Businesses Expect Ecommerce Sales To Increase
Close to 30 percent of small businesses in the U.S. are estimating that their ecommerce sales will increase over the next 12 to 24 months, according to the Small Business Research Board study out now.
IRS Proposal Could Change Ecommerce
The U.S. Treasury Department wants to crack down on Internet businesses like eBay and Amazon.com and require them to share their customer’s personal data with the Internal Revenue Service.
RIAA: eCommerce Public Enemy #1
With the future of industries such as online radio and peer-to-peer networking hanging in the balance, the pendulum of power is shifting from the hands of the suits at the RIAA into the hands of the public. Those who feel they have been wronged by the organization are collectively beginning to fight back.
Amazon Schools Customers on eCommerce
Recently, Amazon carried a ‘buy one, get one free’ promotion on DVD box sets for its customers. Due to a technical problem, however, customers were able to ‘get one free, get another free’ instead. After the fact, Amazon is looking to recoup those funds, which is rubbing customers the wrong way.
From the “Ways to Irritate Your Customer Base” school of online commerce, Amazon is poised to lecture business students regarding the finer points of customer service and building consumer trust.
Reducing eCommerce Stress
Certainly it’s important to plan and prepare for an online marketplace.
Improving eCommerce Product Findability
On both ecommerce and shopping comparison sites, users can find products in two different ways: searching and browsing.