Tag: drives

Dog House Factor’ Drives VDay Shopping

Valentine’s Day shopping, it may be said, is driven by the “dog house factor” as much as or more than love. Men have long suspected that the holiday was contrived by sinister dealings between marketers and women. An online poll by Harris Interactive suggests that the agreed upon day for symbolic materialism is a bit more important to the ladies, but not near as important as to the online marketer.

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