DoubleClick’s new version of its reporting systems, DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool measure the performance of online campaigns.
DoubleClick Forms Enterprise Marketing Solutions Group
DoubleClick today announced that it has formed an Enterprise Marketing Solutions group, which is marked by upgrades and integration of the DoubleClick Ensemble campaign management solution and the SmartPath marketing resource management solution.
MSN Certified for DoubleClick’s Rich Media Solution
DoubleClick today announced that the MSN network of Internet services is the first network of its size to be certified to accept three formats of DART Motif rich media, specifically expandable banners, floating and in-page ads, across its key network properties.
DoubleClick Signs 86 New Online Ad Management Clients
DoubleClick Inc. today announced that in the first half of the year, 86 customers began using products within the company’s online ad management division.
DoubleClick Unveils SiteAdvance 3.0
Today DoubleClick, online marketing and advertising provider, launched SiteAdvanceSM 3.0, an updated version of its web analytics solution. The new version of SiteAdvance features a new user interface, an executive dashboard feature, an ad hoc query tool with customized reporting and new conversion metrics for traffic driving reports.