Investors hoping for a little extra money – and small startups hoping for a lot – are going to need to find someone or something other than Google to provide it. The search giant’s CEO said yesterday that he intends to let his company’s checkbook collect a little dust.
Why Researching Your Market Can Pay Big Dividends
Over the years I have seen a lot of companies waste a lot of money on market research. In many cases they commissioned the research simply because they had allocated a budget for it.