According to new data from TNS Media Intelligence, Internet phone company Vonage spent over $185 million on display ads in 2006, outspending competitors Verizon Communications and display ad giant Netflix.
The budget share for display and classified ads will remain unchanged through 2011, with paid search gaining ground and rich media along with video increasing according to eMarketer senior analyst David Hallerman.
Search Engines Need Not Display All Ads
Eric Goldberg gives a summary of the final verdict in Langdon v. Google. He explains a court decision which implies how search engines do not have to display all of the ads.
Thickbox – For Image Display and Slideshows
One of my clients asked me to create an ‘image of the week’ page for them using whatever method I thought looked and worked best. I remembered seeing the JavaScript/Ajax tool Lightbox JS in another blog recently and thought that looked pretty cool, and had the capability of showing a slideshow as well, so I got it and installed it on my client’s home page.
Yahoo: Search & Display Delivers Better Results
A study conducted by Yahoo! and comScore Networks has established that combined search and display ad campaigns deliver far better results than when used independently.
The Integration of Search & Display Marketing
Yahoo! and comScore released the results of a joint research project, entitled “Close the Loop: Understanding Search and Display Synergy,” aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.
Googles Display Advertising Network
Here it comes.
Microsoft Testing Live Display Ads
With a goal of building the web’s largest advertising network, Microsoft initiated testing with 20 global marketers to display their ads across Office Live, Windows Live, and MSN Spaces.
Why We Dont Get A Live Google Display
Xooglers’ Doug Edwards explains why the famous scrolling display of Google queries, located in the Googleplex lobby, isn’t made available for public use.
Google Users Display Biggest Brand Loyalty
For years, the major search engines have been building membership lists by offering a diverse range of services to registered users.
Playing in Googlebot’s Sandbox with Slurp, Teoma & MSNbot Spiders Display Distinctly Differing Personalities
There has been endless webmaster speculation and worry about the so-called “Google Sandbox” – the indexing time delay for new domain names – rumored to last for at least 45 days from the date of first “discovery” by Googlebot. This recognized listing delay came to be called the “Google Sandbox effect.”