Late last year, Google announced that it would be experimenting with ads in more places. Since then, we’ve seen Google Image Search, Picasa, and Google News ad additions.
How to Build Display Ads with Google
Google has crafted several new videos to help users better understand the process of creating display ads using Google AdWords. They’ve had two videos on the process since October, but have now released four more.
The first one is simply on accessing the feature in AdWords in the first place:
Search Ads Vs. Display Ads?
Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas. Why Not Use Both?
Video – The New Display Ad
Those who come across video ads are witnessing a shift from the prevalence of classifieds-style, vertically focused video ads to ones aimed at whoever finds them online.
Display Ads Working Well For L.A. Paper’s Site
The death of print used to be a hot topic, and after the first signs of a recession appeared, predicting print’s downfall became absolutely fashionable. But an examination of the Los Angeles Times’s display ad revenue reveals that it’s doing a good job of adapting.
Internet Display Ads Grew 15% In 2007
The advertising market finished 2007 with measured spending of $148.99 billion, up 0.2 percent compared to 2006, according to TNS media intelligence.
Yahoo Deal Could Blackout Google Display Ads
Yahoo has been very good at working the display advertising business, and although weakness in the automotive and financial markets depressed that business, Microsoft’s deal could strengthen it again.
SIS – SEMs Pursuing Display
Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?
Vator.tv Puts Innovation On Display
If you’ve got a great idea, but lack a cash flow – or if the opposite happens to be true – Vator.tv may be just the place for you. The site, which launched yesterday, intends to let “[a]nyone, across all industries, at any stage … share ideas, products, services and businesses with the rest of the world, mainly through video.”
Why Online Display Advertising is Making a Comeback
Thanks to Business Week, we get a clear explanation as to why online display advertising is all of a sudden hotter than a Willy Wonka golden ticket.