Social networking sites in the U.S. accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook combining to serve more than 80 percent of ads, according to a new report from comScore.
"Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume," said Jeff Hackett, comScore senior vice president.
Local Video Display Ads On the Rise
Online video advertising platform Mixpo is sharing some stats regarding the growth of local video and interactive display ads.
"Year-over-year, Mixpo has seen, primarily, local TV advertisers, extend their broadcast strategy and campaigns to the Web by more than 300 percent," a Mixpo spokesperson tells Murdok. During that time, according to Mixpo, over 1.2 million minutes of video display advertising have been watched. That translates to over two years of 24/7 non-stop TV viewing.
Search Ads Convert Better with Display
eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search.
CEO Rich Kahn tells Murdok about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.
Yahoo Talks Details of New Display Ads
As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for Murdok.
Chris Crum: Are there templates that support video and rich media?
Yahoo Goes the Display Ad Route
Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.
How to Avoid Google Penalties with AJAX and display:none
As you may have read about by now, Google’s Matt Cutts participated in a fairly lengthy Q&A session at SMX Advanced in Seattle. One interesting question that Matt got was about how webmasters should deal with display:none and AJAX without being penalized by Google.
Cutts recommends making sure that whenever you write your own mouseover code that you don’t roll your own custom solution, which he says might do some really weird things that nobody else has done before.
Facebook Top Display Ad Publisher In UK
comScore has announced the launch of its ad tracking service, Ad Metrix within the U.K.
The service offers details about where display ads are viewed online and the demographic information of the audience reached. Ad Metrix also captures multiple varieties of display advertising, including banner ads, rich media and video ads.
Half Respond To Display Ads By Searching
For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.
More Than Half Of Internet Users Respond To Display Advertising
Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect.
Google Product Management Director Talks Display Ad Builder
Last October Google launched its Display Ad Builder. Murdok has covered various features of this product since its launch.
"In short, DAB brings some key attributes of search — simplicity and cost-efficiency — to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells Murdok. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."