Microsoft is running its first ad campaign that simultaneously combines Internet, mobile and video game ads to promote the Discovery Channel’s fifth season of the fishing documentary "Deadliest Catch."
Microsoft says the one-day campaign with the Discovery Channel has enabled it to sell 90 percent of its advertising inventory. The advertising campaign will be on MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox Live.
StumbleUpon & Discovery: It’s What’s For Dinner
Long ago a little old lady asked, “Where’s the beef?” These days, Hollywood writers have a beef with the studios, and people turned to the web to discover entertainment in greater numbers.
Discovery Forks Over $250M For HowStuffWorks
Discovery Communications owns well-known brands such as the Discovery Channel and Animal Planet. For the price of $250 million, it now owns HowStuffWorks.com, too.
Targeting Passions (Audience Discovery)
I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.
Creative Discovery Comes To Search
It’s probably entirely appropriate that if a supercomputer is going to be set up to strive for creative answers to tough questions, that hardware will consist of Apple Xserve G5s.
Social Media and Content Discovery
I’ll admit I do little to dilute the concentrate of social media kool-aid, I’m a big believer in its power and potential, but there seems to be a disproportionate level of attention and posturing around content discovery these days — specifically, how you use social tools to help with content discovery.
Web 2.0: Knowledge Discovery
In the case of the Web 2.0 Watermill, there are primarily four areas where technology is beginning to facilitate a vastly improved Internet: knowledge collection, knowledge discovery, knowledge building, and knowledge sharing.
Electronic Discovery Market On The Rise
In the United States, companies worth over $1 billion are handling about 147 lawsuits. That’s more good news for lawyers, but it’s also good news for the data storage and electronic discovery industry that manages and scrounges up data among petabytes of information.
Martha Stewart Makes Discovery
Martha Stewart Living Omnimedia has entered a partnership with Discovery Communications, in which MSLO’s “Martha” television show will be rebroadcast on Discovery’s TLC network.
Search For Discovery: Online Coverage Of Shuttle Launch
NASA tried something new for media coverage with the launch of the Discovery. They set up online coverage through Yahoo and AOL. While normal television broadcast and cable networks will cover the launch, these two companies give you something new to search for. Both companies scored big points with this coverage and having watched both, both were sharp.