WebProWorld
As you may know, Google’s Matt Cutts frequently answers questions from Google users on the Google Webmaster Central YouTube channel. There are a couple recent ones in which he addresses questions about directories and how they contribute to a site’s rankings.
The first question is:
Will Google consider Yahoo! Directory and BOTW (Best of the Web) as sources of paid links? If no, why is this different from another site that sells links?
One of the buzz topics in the marketing world for the past few months is the fact that directory submission is dieing as a method of link development and search engine optimization. To add to the buzz, if you regularly check up on Google’s Webmaster Guidelines you will notice that it no longer lists submitting your site to relevant directories as something you should do. To some, this is a sign that search engines no longer view directories as important.
The yellow pages businesses enjoyed decades of dominance as the caretakers of local information for millions of consumers.
Directories are under fire, and a debate has ensued concerning just how badly they’ve been hit. Yet despite an onslaught from social media sites and link bait, everyone seems to agree that directories still have some life in them.
Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault…
Learn the importance of local directories in boosting online visibility and tips for optimizing business listings for success.
In This Article you will learn about Pseudo Directories, a simple tool that will not only keep you organized but when used properly can actually increase your ranking points because you will have file names that are extremely optimized for the Page Ranking Bots.
Webmasters like you and me are always on the lookout to enhance the link popularity of their sites.
One tool that PR professionals rely on daily is the trusty media directory. The leading company in this space …
A story by MediaPost points out the need for online directories to incorporate ratings, reviews and social networking elements to draw consumers (traffic) to their sites.
