Opening Gambits For Direct Mailings
Think of getting people to respond to direct mail as a chess match. If you don't apply the opening gambit…
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Tag: Direct Mail
Targeting … How We Used it To Increase our Direct Mail Responses by 200%
A few years back we were marketing a specific type of packaged creative service through our dm consultancy. The service…
Reach or Frequency? … Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800…
How To Treat Your Marketing Message
I recently came home from the office and sat down to go through the mail. I am referring to the…
Five Costly Errors That May Be Preventing Your Marketing Messages From Getting The Results You Want
What marketing tools don't work for you? We ask this question when we welcome subscribers to our zine. Their answers…
How to Increases Sales With Follow-Ups
Have you ever been lucky enough to receive those nice letters from collection agencies? In addition to being persistent on…
Lessons in Creating a Productive Dialog with Consumers
*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or…
How to Capture and Captivate Attention!
One morning, you go into your mailbox and discover there's an envelope waiting for you. You bring the package into…
Deliver Profits With Direct Mail
If you are in business, you might want to consider using direct mail to find new customers or drum up…
How To Generate More Business With Powerful & Inexpensive Postcards
Postcards can be valuable marketing tools for just about any business. Here are a few ideas that will help you…
