“I know half the money I spend on advertising is wasted, but I can never find out which half.”, John Wanamaker 1838 – 1922, founder of the first American department stores and 35th US Postmaster General.
Digital Marketing and ROI – The Rules Rewritten
All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.
Facebook Mulls Digital Music Business
Facebook founder and CEO Mark Zuckerberg is reportedly considering entering into the digital music business and becoming a streaming competitor to iTunes and MySpace.Zuckerberg is in talks with several song streaming services and music community sites including Rhapsody.com, iMeem.com, iLike.com, and Lala.com, sources familiar with the situation said, according to the New York Post.
Yahoo Forms Digital Advisory Council
Yahoo said today that it has created Digital Advisory Council that will be made up of industry executives from its agency and advertising partners.Yahoo says the council will work to explore the ongoing evolution of digital media and online advertising.
Allman Brothers Sue Universal Over Digital Downloads
The Allman Brothers Band has filed a lawsuit against Universal Music Group (UMG) for around $13 million over royalties from CDs and digital downloads.The lawsuit seeks payment for some of the Southern rock group’s songs recorded for its first label Capricorn Records, from 1969 to 1980, when the band had such hits as "Melissa," "Ramblin’ Man," and "Midnight Rider."
Libraries Expand Digital Content
In an effort to attract readers, libraries have increased the amount of digital content they offer including books, music, and movies that can be downloaded by patrons to a computer or mobile device for free.To access the program users need a library card, access to the Internet and some downloadable software such as Adobe Digital Edition, the Mobipocket Reader or the OverDrive Media Console.
Microsoft Sets Up Digital Manners Police
If at first it seems creepy, go with that gut instinct. You’re probably right. Microsoft’s patent application for "digital manners policy" (DMP) technology is part iRobot, part destined-to-be-used-for-nefarious-purposes. Here’s how it is supposed to work: You walk into a movie theater, the movie theater sets your mobile phone to vibrate for you. You stroll into a museum, the museum disables the flash on your camera or disables your camera altogether. You get too close to the cockpit, any wireless device at risk of interfering is shut off.
Digital Media Concepts Popular Among Execs
Media and advertising executives are displaying an "eyes on the prize" attitude, according to new survey results. A significant number of the execs support fresh technologies and approaches, and want to embrace them over the next few years.
Digital Marketers Want Better Tracking Tools
Only 19 percent of interactive marketers can make campaign changes in less than 24 hours according to a new report from Sapient "Interactive Marketing Survey."The Interactive Marketing Survey found that marketers lack the tools to optimize their marketing efforts across the full spectrum of digital channels. More than half felt "only somewhat confident" or "not confident at all" in their firm’s ability to track campaigns on multiple channels in real-time.
Coupons Available For Digital TV Switch
The government is now offering $40 coupons that people can use to apply towards the cost of a converter box that will allow analog TV to work when the switch to digital television takes place next year.