WebProWorld
Perhaps if labels make it easier for fans to purchase, they will buy more music; or so the theory goes. MySpace Music, imeem and Spotify are just a few of the sites adding buy buttons. Now some new players who each already have millions of website visitors are entering the online music retailing game.
It’s not a news story–doesn’t really rise to the level of newsworthiness–but people do seem to be talking more lately about the death of newspapers. Recently even Eric Schmidt of Google discussed how newspapers must find a mixture of advertising, micropayments, and regular subscriptions to fund their futures. To me, all this talk about how newspapers collect money is misplaced. Instead, I think newspapers must think about how to flourish by remaining relevant in the new digital world.
There are many schools of thought regarding the Art of the Title, and generally this art varies according to purpose, medium, and culture. For better or worse, depending on your viewpoint, the Internet has changed what we expect from headlines, and how we shape them, but it is hardly a static art, especially with the advent of microblogging platforms like Twitter.
UK online publishers predict their digital revenues will increase by 16 percent this year, according to an annual census survey by the Association of Online Publishers (AOP).
The census was carried out from February 9 to March 2, against the backdrop of economic uncertainty. Digital publishers remain pragmatic about their long -term future of their businesses with 63 percent of online publishers planning to increase their digital investment this year, while only 7 percent anticipate a decrease in investment.
Digital coupons have experienced tremendous growth in popularity over the last year or so. According to research from Nielsen, not only are more people going to the sites, but the average amount of time spent there has increased as well.
The digital music business saw solid global expansion in 2008, growing by an estimated 25 percent to $3.7 billion, according to a report from the industry trade group IFPI.Digital platforms now account for around 20 percent of recorded music sales, up from 15 percent in 2007. Despite this the music industry is still plagued by large amounts of unlicensed music distributed online. The IFPI estimates over 40 billion files were illegally shared in 2008, giving piracy a rate of about 95 percent.
The decline in U.S. CD sales led to a decrease in overall music demand by 2 percent in the third quarter, according to the NPD Group.The overall drop off in music purchases includes CDs, digital music downloads, and P2P file sharing sites.
A new study by JupiterResearch, a Forrester Research company, predicts that digital music will grow from the current 18% to 41% of total sales in 5 years. Researchers credited stores like Amazon and the transition to mp3’s which make downloads portable for some of the increase.
One thing we know, the feminist movement still hasn’t quite reached the advertising industry. At least they’re fair about it; men (fathers especially) could rightly complain about what bumbling, inept fools commercials make us out to be. And that we’re depicted as breast-obsessed, beer-guzzling, football maniacs. Yeah, and?
“psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.
