“Lifetime value is expressed as the total dollar value of your average customer over the entire period that they’re likely to do business with you..” – Bob Serling
Determining Link Numbers, Made Easy
Link numbers, which quantify how many links lead to a given site, are useful things. Want to find the best way to calculate link numbers? Rand Fishkin, the owner and operator of SEOmoz, has compiled a list of search engines, and comments on how well (or how poorly) each of them does at that task. The CliffsNotes: Yahoo wins.
Determining the Value of Your SEO Service
Every once in a while–and probably more often than we should–we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric.
Determining the Value of Links from Link Renting
What is Link Renting? Link renting is a means to rent’ the popularity and traffic flow of another site – you pay a monthly fee in return for a text link pointing to your site.
Determining Keywords
Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
Determining Visitor Types
The trade show floor is full of different types of people with different agendas.