WebProWorld
Research shows that marketers are spending more on online advertising and less on ads in newspapers, magazines, and radio. According to eMarketer, each year, ad spending on online media is growing by at least a percentage point.
eMarketer also projects that online ad dollars will jump about 5% by 2013. Here’s how they see it playing out:
Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share.
Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.
Everyone hoping for a conclusive result – any conclusive result – following Yahoo’s earnings report should prepare for another period of rumors and waiting.
All the press and the industry observers talked about last year was Facebook, which made it seem like MySpace was soooo 2006. Social networkers, though, must not have been paying too much attention.According to data from Hitwise, MySpace pulled in 76 percent of US visits to social networking websites in 2007, and 95 percent of them were return visitors in December. This can be interpreted that not only is MySpace commanding the vast majority of the social networking market, but also inspires some pretty fierce loyalty.
Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.
The reviews are rolling in, and they’re largely positive; Spock, it seems, is good. But the reviews also suggest that this people search engine needs to find a more effective means of gathering information.
Intra-day trading on Microsoft lifted the stock price by 14 cents, but concerns raised by the European Commission over the forthcoming Vista operating system could prove troublesome.
NASA officials have examined the faulty fuel sensor causing a two-week delay of the launch of the space shuttle Discovery and have decided that they’re not really sure what’s wrong with it. One of four sensors, the launch may go ahead whether it’s fixed or not.
Light sweet crude took off this morning amid news of OPEC raising official tallies for oil production by 500,000 barrels a day. This did little to calm traders though as OPEC has been running above stated quotas essentially no production capacity left. This news was also expected.
For the 24th month in a row, the European Central Bank (ECB) has decided to keep its main interest rate unchanged at 2% even though growth is weak in the euro-zone economy.
