As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move.
The Use Of Twitter By The Teen Demographic
Yeah, yeah, yeah—I’m sure we can all name some anecdotal evidence of teens who either hate Twitter or who can’t get off it. But by and large, according to a new Nielsen report, teens just aren’t on Twitter.
Or are they? The chart from the report looks at users on Twitter.com (as opposed to on phones or desktop clients):
The Older Demographic Makes A Large Push On Facebook
The demographic has shifted dramatically over at Facebook and that change could lead to billions in revenue, according to one prominent board member.
Facebook Introduces Demographic Restrictions
There’s talk of lowering the drinking age, with at least a few colleges’ presidents backing the idea. This change would lead to an absolute marketing blowout. In the meantime, though, Facebook’s found its own workaround solution by introducing a system of demographic restrictions.
YouTube Receives Demographic Stats
Hot on the heels of yesterday’s “buzz targeting” advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos.
The Internet Demographic
Do you feel that most content on the Internet is aimed at your age group?
Thinking Outside the Demographic
If you have been in marketing for any amount of time, you know how omniprescent demographics are.
The first question most marketing teams will focus on is "what’s our target demographic?" Demographics are what media is bought by and what media properties define themselves by. Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18" or "young men 18-25." TV shows and movies do the same.
Google Adds Demographic Targeting to its Contextual Ad Network
Many marketers will likely find Google’s new demographic features interesting and useful. The big question is: when will Google add such capabilities to Search campaigns?
Demographic Targeting with Google AdWords
On the heels of MSN AdCenter’s demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy
AdCenter Could Have Demographic Edge
Unlike Yahoo or Google, MSN provides a variety of demographic data for its marketers to utilize when creating and modifying campaigns.