Tag: define

Define Yourself to Find Market Share

Sometimes, finding the right product or service to make your own is to find someone else’s version of the same product or service and discovering ways to deliver it in a different way.

Someone once told me that I could not make it in a business because there were already people in that particular business!

The thought struck me as stupid. That is why we have other restaurants right. It was not enough to put a McDonalds in town, we also had to build a Burger King, Wendy’s, Carl’s Junior, Braums, Sonic and several more all of the local variety. All of them offer us hamburgers, so why do we need more than one of them?

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