Tag: decline

US Ad Spending Saw 15% Decline in Early ’09

A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the year, compared to the first half of last year. Preliminary estimates show that US ad expenditures fell over $10.3 billion to a total of $56.9 billion.

"While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, VP for Nielsen’s advertising information services.

PC Shipments To See Record Decline

The PC industry will see its sharpest unit decline in history, with shipments totaling 257 million units in 2009, an 11.9 percent decrease from 2008, according to Gartner.
Previously, PC units had their worst decline in 2001 when unit shipments shrank 3.2 percent.
"The PC industry is facing extraordinary conditions as the global economy continues to weaken, users stretch PC lifetimes and PC suppliers grow increasingly cautious," said George Shiffler, research director at Gartner.

Federal Web Sites See Decline

The public satisfaction with federal government Web sites dropped from last quarters all time high and stayed relatively unchanged over the last seven quarters. The first quarter 2007 special report on E-Government Satisfaction from the University of Michigan’s American Customer Satisfaction Index (ACSI) shows that customer satisfaction with federal Web sites declined 0.7 percent from last quarter to an overall score of 73.4.
Even with the drop in satisfaction, e-government faired better than the federal government, which had a score of 72.3 on the ACSI.

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