Embrace politics to enhance IT/Business alignment
Every January, we're treated to a plethora of surveys about IT executive priorities for the next year. From year to…
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Tag: Data Analytics
Capturing a Visitors Clickstream
A nice feature that I've seen implemented on a few Web sites is the ability for the visitor to view…
Why Personalization Hasn’t Worked Online
Personalization hasn't worked because most people don't have a compelling reason to personalize. It hasn't worked because the cost of…
Dig Up A New Career
There seems to be no end to the demand for information on the interent. It's bought, sold, bartered, and begged…
Courses, Sources and Resources
I often receive emails from people asking me where do I get my sources, statistics, news and information for my…
A Secret For Discovering What Your Customers Want
Doesn't it drive you crazy that people visit your Web site and then just leave? What are they looking for?…
The Art of Customer Profitability Analysis
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without…
Using Business Intelligence to Improve Your Sales Process
Business intelligence or "BI" as it is often referred to, is a current hot topic in the business world. Much…
How To Calculate the Lifetime Value of A Client
First, some food for thought. Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the…
Big Dollar Affiliate Marketing
How many choices are you giving your subscribers? The answer may just mean the difference between your success and failure…
