When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on.
3.9 Million CitiFinancial Customers’ Info Lost
Citigroup reported yesterday that tapes containing information of about 3.9 million customers were lost by United Parcel Service (UPS) as they were in transit to a credit bureau.
Survey: Engaged Employees = Engaged Customers
A feature in the Financial Times last week on how to engage employees (paid sub access) referenced a study by the Forum for People Performance Management and Measurement at Northwestern University in the US.
CRM – Turning Customers Into Clients
Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business in a climate like that is expensive, and often unrewarding.
Wholesale Buyers Versus Retail Customers
Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers’ point of view and no, because the principles that apply are the same for both types of buying.
Vespa Blogs to Shine the Spotlight on Customers
Today I am very proud to write here that CooperKatz’s Micro Persuasion practice has secured a new corporate blogging engagement, and it’s a big one – Vespa scooters.
Marketing Is Hearing What Your Customers Say
Good marketing means careful listening. Great listeners, who hear what their customers say, make more sales. All too often we hear sales and marketing professionals talking about giving the perfect sales presentation.
IBM Surpasses 1000 Customers With Data Virtualization Software
IBM announced a watershed moment in the storage industry, surpassing 1,000 customers who have simplified their infrastructure with IBM’s data virtualization software.
Auction Sales – Keeping Customers You Worked So Hard To Get!
Congratulations, your auction was successful, payment received and now it’s time to ship the item(s) to the customer.
Co-creating With Customers
Reveries has a great article about several companies that are co-creating products with their customers.