There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers’. In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn’t care less about that.
Become an Expert and Attract More Customers
All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find. Here’s how to become one and thus raise your value with reporters.
5 Steps to Better Manage Your Customers’ Expectations
You have completed your project on time, well within schedule and with great quality deliverables. You can feel your customer trying to distance himself from you. You are at a loss to understand why.
Ezines: Creating Potential Customers
If you are not publishing an ezine, start one yesterday. Here’s why.
Business Menu Planning-Satisfy Your Customers, Don’t Stuff Them!
I remember when hair salons offered very basic services. They cut hair, styled hair, permed hair and colored hair and occasionally they did a manicure or even a pedicure for their select clientele. I am a creature of habit. I have been going to the same salon, with the same stylist for 19 years. Nancy knows everything about me and my family and she does a fabulous job on my hair. She’s just like family!
Damashi Peer Review – Make It Appealing To Customers
This site is not terrible, but it could certainly use some enhancements. The navigation is not intuitive and the content is not conveniently laid out. Trying to read it is difficult because of the different font sizes and colors.
Converting visitors to customers
THE PURCHASE DECISION
Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the website has the added advantage of providing a shopping cart to respond to an impulse buy.
Lacking Local Customers
My main problem is that I get few orders from within New Zealand. Most of my customers are from overseas, which is great, but why am I not reaching my local market?
– Jean
Books’n’Print
How to Build Trust and Overcome Skepticism With Prospective Customers
Would you agree that people are skeptical of any salesperson or business owner? And that this skepticism is part of the marketing problems we all face?
Complaining Customers Are Good For Business
Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn’t work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.