It makes my teeth ache when I am ignored. How many times have you emailed a business and never received a reply?
The Information Publisher’s Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, “Give and you shall receive”? Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:
Red Hat Talks to Customers in Plain English
In the e-newsletter world, a subscriber list of 10,000 – 20,000 readers is pretty impressive. A few publishers, such as Larry Chase, have over 40,000 subscribers. So I was amazed when I learned Red Hat boasts a subscriber list of 800,000 people for its e-newsletter, “Under the Brim” (UTB).
How To Recover Your ‘Almost Customers’
You’ll always need to find new prospects for your business. But don’t overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those “almost customers” into paying customers.
GOT MEME? How to Attract Your Clients’ and Customers’ Attention
No “meme” isn’t a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you’ve opened up a magazine or watched TV in the last ten years you’ve seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, “Got Milk”.
Difficult Customers Increase Your Profits
Customers are very savvy and have ready access to information. They now are more aware of their rights and are willing to demand excellence. In this context, we should take a positive view of our difficult and demanding customers and learn from them.
Get More Customers – With Less Work!
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they’ll get more customers.
They’re customers — not friends!
Like many net junkies, I tend to sign up in haste and unsubscribe at leisure. Most sites make it easy except for an ezine I’ll call “Hal’s World.”
“Out of Focus” Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.
The Hardest Two Questions New Customers Ask
A big part of my day is spent answering email. This IS something I enjoy despite much of it being SPAM. I enjoy answering the mail because some of it is from people asking for advice. Sort of makes me feel important;-) Seriously – I like helping new-to-the-net. Here’s a secret – help them get off to a good start and many of them later become not just your customers – but your repeat customers.